Results Driven AI Google Ads Agency In Pakistan

Challenge: A multi-branch auto dealership needed to generate high-quality leads for specific, fluctuating car models across Islamabad and Rawalpindi.

Approach & AI Solution: We created a PMax campaign driven by a custom-labeled car inventory feed. The feed allowed the AI to automatically prioritize promoting cars that had high margins or low stock, targeting users showing intent for those specific models.

Key KPI Results:

• 55% reduction in CPL for high-value car inquiries.
• Increased sales team’s appointment booking rate by 25% due to lead quality.
• Achieved 100% impression share for the dealership’s core brand searches.

Duration of Service: 10 weeks initial setup, continuous feed maintenance.

Client Feedback: “Epik Funnel turned our car inventory into a smart advertising engine. It’s the most efficient lead generation method we use in Islamabad.”

Challenge: A major shoe brand based in Sialkot needed to expand its customer base beyond its traditional Lahore presence and tap into smaller, high-growth cities.

Approach & AI Solution: We launched a dedicated PMax campaign targeting an audience signal based on demographics and interests specific to consumers in secondary Pakistani cities. The AI autonomously tested assets across Google Maps, Display, and YouTube to find the best channel mix in each new region.

Key KPI Results:

• Achieved a 20% market share in the new target cities (e.g., Faisalabad, Multan) within 3 months.
• CPA remained stable despite the geographical expansion.
• 4x higher conversion rate on Display and YouTube placements due to AI’s placement optimization.

Duration of Service: 12 weeks of market entry strategy and execution.

Client Feedback: “Epik Funnel’s PMax strategy allowed us to penetrate new territories like Multan and Sialkot without overspending. It was a rapid and successful expansion.”

Challenge: A telecommunication provider in Pakistan needed to promote various offers (data packages, fiber internet, mobile bundles) simultaneously with maximum budget efficiency.

Approach & AI Solution: We created five distinct PMax Asset Groups, each dedicated to one offer with unique text, images, and videos. This allowed the AI to dynamically show the right offer to the right user based on their conversion history and search intent.

Key KPI Results:

• 30% faster optimization thanks to clear asset segregation.
• Best-performing offer saw a 90% uplift in conversions.
• Consistently achieved “Good” or “Excellent” Ad Strength across all Asset Groups.

Duration of Service: 8 weeks of asset creation and structural optimization.

Client Feedback: “The granular control within PMax, thanks to Epik Funnel’s strategy, means we’re never promoting the wrong product to a customer. Pure efficiency.”

Challenge: A university in Islamabad needed to guide prospective students through a long decision cycle, from initial awareness to final application submission.

Approach & AI Solution: We utilized PMax to target top-of-funnel users with engaging YouTube videos (awareness) and retargeted those who watched the videos with compelling Display and Search ads (conversion). This full-funnel strategy was managed by a single AI campaign.

Key KPI Results:

• 4x increase in application form completions compared to previous siloed campaigns.
• Reduced the time-to-conversion by 15%.
• Maximized reach among the target age group for higher education across Pakistan.

Duration of Service: 16 weeks of campaign launch and funnel mapping.

Client Feedback: “Epik Funnel delivered a cohesive and highly effective campaign that followed students every step of the way. We saw a record number of applications.”

Challenge: A school in Karachi needed to target parents living within a 5km radius to maximize enrollment applications.

Approach & AI Solution: We launched a highly specific Geo-Fenced Google Display campaign targeting users in affluent Karachi neighborhoods. We employed Responsive Display Ads (RDAs) to allow the AI to resize banners for maximum visibility across all local websites and apps.

Key KPI Results:

• 30% lower CPA for application form submissions compared to previous methods.
• Achieved a 15% Click-Through-Rate on the best performing ad sizes.
• Maximized reach to parents of target age groups in the localized area.

Duration of Service: 6 weeks leading up to the enrollment deadline.

Client Feedback: “Our intake numbers jumped this year! The local display ads managed by Epik Funnel ensured every parent in our neighborhood saw our message.”

Challenge: A new consumer packaged goods brand wanted maximum, cost-effective visibility to achieve nationwide awareness across Pakistan.

Approach & AI Solution: We leveraged Reach and Frequency bidding for Outstream Video and Bumper Ads on YouTube, ensuring a guaranteed number of impressions per user. This widespread reach rapidly built brand recognition among the target demographic in all major Pakistani regions.

Key KPI Results:

• Achieved 90% target audience reach in 6 weeks.
• 20% lower CPM (Cost Per Mille) compared to traditional media.
• Market research indicated a 40% uplift in brand recall post-campaign.

Duration of Service: 12 weeks brand launch campaign.

Client Feedback: “The YouTube strategy by Epik Funnel delivered awareness far quicker and cheaper than we expected. We’re now a national brand in Pakistan.”

Challenge: A Pakistani travel agency needed to target locals actively planning domestic and international trips, but who weren’t searching specific booking terms yet.

Approach & AI Solution: We built a Custom Affinity Audience targeting users in Pakistan who regularly browse specific travel blogs, search for terms like “flights to Skardu” or “Murree hotels”, and use related mobile apps. This allowed the Display campaign to capture early-stage travelers.

Key KPI Results:

• 120% increase in website session duration from Display traffic (high interest).
• CPA for brochure downloads reduced by 22%.
• Significant lift in awareness among users typically missed by Search Ads.

Duration of Service: Ongoing discovery and optimization.

Client Feedback: “Epik Funnel helped us find the right audience before our competitors even knew they existed. Our lead quality is superb.”

Challenge: An Islamabad-based fitness chain needed to nurture leads that visited their website but didn’t sign up for a trial class.

Approach & AI Solution: We implemented a Sequential Video Retargeting strategy on YouTube. Users first saw a brand video (social proof), then a facility tour video (overcoming objections), and finally a limited-time trial offer video (CTA).

Key KPI Results:

• 4x higher conversion rate from the final retargeting step.
• Reduced cost for trial sign-ups by 30%.
• Improved brand familiarity and trust within the Islamabad market.

Duration of Service: 10 weeks full-funnel activation.

Client Feedback: “The sequential story strategy works wonders. Customers feel like they know us before they even walk through the door.”

Challenge: A high-end jewelry brand in Karachi needed to achieve a consistently high ROAS (Return On Ad Spend) to ensure campaign profitability.

Approach & AI Solution: We utilized Target ROAS bidding on a Smart Shopping campaign, segmenting products into groups based on their margin. We fed the AI data on high-value customers via a Customer Match audience list to prioritize their bidding.

Key KPI Results:

• Sustained an average 6x ROAS across the campaign.
• 30% increase in total revenue from Google Shopping.
• Successfully scaled budget while maintaining profitability.

Duration of Service: Ongoing campaign management and scaling.

Client Feedback: “Our luxury products require precision. Epik Funnel delivered a highly profitable, scalable Shopping campaign that is now our top revenue driver.”

Challenge: An online homeware store in Lahore had multiple products in the wrong Google Product Categories, leading to them not showing up for relevant customer searches.

Approach & AI Solution: We cross-referenced product types against Google’s taxonomy, implementing bulk fixes to correctly map categories. We then segmented Shopping campaigns based on the refined categories to allocate budget more precisely to high-demand groups (e.g., “Bedroom Furniture Pakistan”).

Key KPI Results:

• 95% of products are correctly categorized for search matching.
• 40% increase in impression share for key product types.
• Significant reduction in low-quality click volume.

Duration of Service: 5 weeks of data cleanup and re-structuring.

Client Feedback: “Epik Funnel fixed a huge structural problem we didn’t even know we had. Our profitable categories are now getting the budget they deserve.”

Challenge: A major online bookstore had high cart abandonment rates and needed a way to recapture lost sales across Pakistan.

Approach & AI Solution: We implemented Dynamic Remarketing on the Display Network and YouTube. The system automatically showed users the exact books they viewed or abandoned in their cart, leveraging machine learning to adjust bids based on likelihood of purchase.

Key KPI Results:

• 4x higher conversion rate on retargeted users compared to prospecting.
• Recaptured 20% of abandoned cart revenue.
• Maintained an exceptional 8x ROAS on the Dynamic Remarketing campaigns.

Duration of Service: Ongoing post-conversion strategy.

Client Feedback: “The personalized ads brought customers back to complete their purchases. Epik Funnel’s retargeting is directly boosting our bottom line.”

Challenge: A novelty e-commerce store in Pakistan had many low-margin products generating clicks, which diluted the profitability of the entire Shopping campaign.

Approach & AI Solution: We segmented the product feed based on sales data, excluding all items with a low conversion rate and profit margin below a certain threshold using custom labels and negative product group targeting.

Key KPI Results:

• 20% reduction in advertising spend with no loss in revenue.
• 40% improvement in overall campaign profitability (higher ROAS).
• Increased visibility for the high-margin, core products.

Duration of Service: 7 weeks of profitability analysis and adjustment.

Client Feedback: “Epik Funnel helped us focus our budget only where it makes sense. Our small business is now truly profitable.”

Challenge: A mobile tutoring service in Lahore relied on immediate calls from parents but wasted budget on non-call clicks.

Approach & AI Solution: We launched a pure Call-Only campaign, targeting parents during high-intent hours (afternoons/evenings) and using Target CPA bidding to acquire calls at a profitable rate. We tracked only calls exceeding 60 seconds as conversions.

Key KPI Results:

• 40% reduction in CPL for qualified calls.
• 85% of ad spend now results in a meaningful phone conversation.
• Increased bookings for home tutors across Lahore.

Duration of Service: Ongoing campaign optimization.

Client Feedback: “Epik Funnel’s Call-Only strategy is exactly what our on-demand service needed. Every lead is now high-quality and ready to book.”

Challenge: A property management company in Rawalpindi wanted to prioritize leads from specific, wealthy sectors without completely excluding others.

Approach & AI Solution: We implemented a geo-modifier strategy, creating bid adjustments based on a grid of high-value postal codes within Rawalpindi and Islamabad. This meant the AI automatically bid 20% higher in key areas for terms like “flat management services”.

Key KPI Results:

• 50% of conversions now originate from the top 5 targeted postal codes.
• Overall campaign quality score improved due to high geo-relevance.
• 30% more high-ticket property inquiries.

Duration of Service: Ongoing location optimization.

Client Feedback: “Epik Funnel gave us surgical control over our budget allocation. We are now spending money exactly where the high-value properties are in Rawalpindi.”

Challenge: A plumbing service in Multan that operates from home (no physical storefront) needed to run effective Local Service Ads without revealing their home address.

Approach & AI Solution: We correctly configured their Google Business Profile as a Service Area Business (SAB), enabling them to run Local Search Ads that target their desired service area (e.g., a 10km radius around central Multan) while suppressing the physical address.

Key KPI Results:

• First-page ranking for local plumbing queries without a physical storefront ad.
• 60% increase in qualified job requests via the “Get Quote” button.
• Maintained an exceptional lead quality score.

Duration of Service: 8 weeks setup and deployment.

Client Feedback: “Epik Funnel made it possible to advertise our home-based business just like the big companies. Our workload has never been higher in Multan.”

Challenge: A home goods store in Faisalabad wanted to use Google Ads to drive foot traffic into its physical location by promoting in-stock items.

Approach & AI Solution: We integrated the store’s inventory with Google Merchant Center to activate Local Inventory Ads (LIAs). This showed product ads to users searching locally (e.g., “mixer grinder Faisalabad”) with a “In-store” label and store location details.

Key KPI Results:

• 35% increase in “Store Visits” conversions (measured via Google Ads).
• Successful promotion of seasonal, in-stock products only.
• Increased in-store purchases attributed to Google Ads campaigns.

Duration of Service: Ongoing feed management and optimization.

Client Feedback: “Epik Funnel seamlessly bridged our online ads to our physical store, bringing in customers who were ready to buy in Faisalabad.”

Challenge: A B2B invoicing software company in Islamabad needed to find competitors’ customers and industry-specific buyers for its Display campaigns.

Approach & AI Solution: We created a Custom Intent Audience on the Google Display Network, comprising search terms related to competitors and industry problems (“best accounting software Pakistan,” “alternatives to [competitor]”). This targeted Display Ads exclusively to users demonstrating purchase intent.

Key KPI Results:

• 180% increased lead volume from Display Ads.
• 30% lower CPL than broad Display campaigns.
• Achieved high visibility on relevant, business-focused websites.

Duration of Service: Ongoing technical targeting.

Client Feedback: “Epik Funnel’s Custom Intent audiences completely transformed our display advertising, delivering B2B quality leads in Islamabad at a fraction of the cost.”

Challenge: A new e-commerce player in Pakistan needed to compete against established brands but lacked the budget for aggressive bidding.

Approach & AI Solution: We initiated a Quality Score optimization strategy, aggressively improving Expected CTR, Ad Relevance, and Landing Page Experience. We built Hyper-focused Ad Groups (HFAGs) and optimized landing page content to mirror ad copy keywords precisely.

Key KPI Results:

• Achieved an average Quality Score of 8/10 across core campaigns.
• 35% lower CPC for the same top-page ad position.
• Generated 20% more conversions at a reduced overall cost.

Duration of Service: 8 weeks of intensive optimization.

Client Feedback: “Epik Funnel let us compete on quality, not just budget. We’re now outranking major players in Pakistan with less spend.”

Challenge: A high-value online course provider needed to drive direct purchases from YouTube Ads instead of just awareness.

Approach & AI Solution: We used TrueView for Action video ads, integrating clear Calls-to-Action (CTAs) and an overlay button throughout the video. The campaign was optimized using Target CPA bidding, guiding the AI to find users most likely to click and purchase.

Key KPI Results:

• 3x higher conversion rate on YouTube compared to previous awareness campaigns.
• Achieved a 1.5% Click-Through-Rate on the video CTA.
• Significant volume of new course enrollments from video viewers.

Duration of Service: 14 weeks of video ad testing.

Client Feedback: “Our videos are now acting as sales closers. Epik Funnel delivered a YouTube campaign that directly generates profitable enrollments.”

Challenge: A travel agency noticed users often research on mobile (e.g., in a commute in Karachi) but book on desktop at home, leading to under-reporting of mobile ad value.

Approach & AI Solution: We implemented Google’s Cross-Device Conversion Tracking. This provided a true view of the customer journey, allowing the AI to bid more aggressively on mobile devices in Pakistan by accurately factoring in the eventual desktop booking.

Key KPI Results:

• 15% increase in total conversions accurately attributed to paid campaigns.
• AI-based bidding led to an optimal mobile bid adjustment of +15%.
• 5x higher efficiency in mobile ad spend.

Duration of Service: Ongoing tracking and attribution optimization.

Client Feedback: “Epik Funnel’s advanced tracking unlocked the true value of our mobile traffic. We now have a holistic view of the customer journey across Pakistan.”

Challenge: The FMCG brand needed to adapt its core message to appeal to distinct demographic and regional groups within Pakistan.

Solution/Approach: We used Display Ad personalization and Audience Signal optimization in PMax. The AI dynamically prioritized ad copy that resonated best with specific groups (e.g., “Value” message for one group, “Quality” message for another).

Key KPI Results:

• 20% higher purchase intent measured by post-click behavior.
• 15% higher engagement on tailored ads.
• Successful penetration of the Multan and Faisalabad markets.

Duration of Service: 11 weeks of testing and implementation.

Client Feedback: “Epik Funnel’s intelligent delivery meant our message felt personal to every customer, regardless of where they were in Pakistan.”

Challenge: A leading brand in Karachi was constantly outbid by competitors on its own trademarked keywords, losing high-intent traffic.

Solution/Approach: We created a hyper-defensive, high-quality score Brand Campaign using exact match keywords and an Automated Bidding Strategy (Target Top of Page) to ensure 100% impression share and top-page position on branded terms.

Key KPI Results:

• 98% Impression Share achieved on branded terms.
• 4x higher conversion rate on branded searches compared to general.
• Forced competitors to drop their bids due to our consistent top ranking.

Duration of Service: Ongoing monitoring and defense.

Client Feedback: “Our customers searching for us now find us first, every time. Epik Funnel’s brand defense is iron-clad in Karachi.”

Challenge: A Pakistani bank needed measurable proof that its YouTube campaigns were actually improving brand awareness and consideration.

Solution/Approach: We utilized Google’s Brand Lift Studies to scientifically measure the impact of YouTube In-Stream ads. We tracked metrics like Ad Recall, Brand Awareness, and Consideration among the exposed group versus a control group across Pakistan.

Key KPI Results:

• 8% Absolute Brand Lift in Ad Recall among the target audience.
• 3% Absolute Brand Lift in Brand Consideration.
• Provided concrete data to justify investment in top-of-funnel video content.

Duration of Service: 4 weeks per Brand Lift Study.

Client Feedback: “Epik Funnel gave us the hard data we needed to show the value of branding to the executive team. The results are undeniable.”

Challenge: The retailer had a massive catalog but struggled to identify which visual product images or videos performed best for their Display and Discovery Ads in Karachi.

Solution/Approach: We loaded a wide variety of image and logo assets into Responsive Display Ads. Google’s AI was left to optimize and report, highlighting which assets generated the highest click-through and conversion rates across the Google Network.

Key KPI Results:

• Identified a top-performing image asset that achieved 40% higher CTR.
• Stopped spending budget on underperforming visuals.
• Improved overall ad relevance and Quality Score.

Duration of Service: 13 weeks of continuous asset rotation and testing.

Client Feedback: “Epik Funnel made our creative decisions data-driven. We now know exactly which product images convert best, dramatically improving our Display efficiency.”

Challenge: A major FMCG company launching a new product in Lahore needed video assets tailored for the unpredictable placements of Performance Max.

Solution/Approach: We produced videos in multiple aspect ratios (horizontal, vertical, square) with branding and key messaging front-loaded, ensuring the message was delivered effectively regardless of the PMax channel (YouTube, Display, Discover, Gmail).

Key KPI Results:

• Achieved “Excellent” Ad Strength in PMax due to varied asset inventory.
• 30% higher conversion rate on the vertical video format on mobile.
• Maximized reach and impact across all Google Ad properties.

Duration of Service: 7 weeks of multi-format production.

Client Feedback: “Epik Funnel’s asset package was essential for our PMax success. The versatility of the videos was key to launching successfully.”

Challenge: The FinTech app needed a video ad that directly prompted users to sign up, not just watch, from a TrueView for Action campaign.

Solution/Approach: We developed a script that introduced the core value proposition within the first 5 seconds and included a verbal and visual Call-to-Action (e.g., “Tap the Link Below to Sign Up Now”) before the user could skip the ad.

Key KPI Results:

• Achieved a 1.8% conversion rate directly from the video ad.
• 3x higher CTR on the final call-to-action overlay.
• Reduced cost per app install across all major Pakistani cities.

Duration of Service: 6 weeks of concept and production.

Client Feedback: “Epik Funnel made our YouTube Ads a direct sales channel, not just a branding exercise.”

Challenge: The education provider needed a constant stream of fresh video ad concepts to prevent audience fatigue and combat declining engagement.

Solution/Approach: We implemented a weekly A/B testing cycle on YouTube. We rapidly produced multiple variants that tested different offers, emotional tones, and pacing, allowing the AI to quickly identify the best performers and retire the duds.

Key KPI Results:

• 40% reduction in CPE (Cost Per Enrollment) achieved through constant creative freshness.
• Prevented ad fatigue, maintaining high View-Through-Rates.
• Successfully scaled budget without diminishing returns.

Duration of Service: Ongoing creative management.

Client Feedback: “Epik Funnel’s relentless testing ensures our ads never go stale, which is critical for continuous student enrollment in Pakistan.”

Challenge: Over 80% of the client’s traffic in Karachi was mobile, yet their video ads were designed horizontally for desktop viewing.

Solution/Approach: We redesigned all video ad creative to be Vertical (9:16) or Square (1:1). We also added large, easy-to-read on-screen text overlays, anticipating that most users would watch without sound on their mobile devices.

Key KPI Results:

• 50% increase in mobile conversion rates from video ads.
• 30% reduction in mobile cost per acquisition.
• Maximized screen real estate, increasing user engagement.

Duration of Service: 6 weeks of creative overhaul.

Client Feedback: “The move to mobile-first video by Epik Funnel was non-negotiable for our Pakistani audience. The results speak for themselves.”