Project: Maximize Conversion Value for “RetailTech PK”
Challenge: RetailTech’s Smart Bidding strategy was failing to drive profitability during peak sale seasons in Pakistan.
Approach: Dedicated Google Ads expert transitioned the strategy to Target ROAS. Implemented precise conversion value tracking (CVR) and refined audience signals, excluding non-performing geographical areas/devices.
Milestones: Conversion Value Setup, Target ROAS Implementation, Asset Group Optimization, Weekly Bid Strategy Review.
Duration: 10 weeks initial optimization, ongoing scaling.
Key Result (KPIs): ROAS stabilized at 4.5x (up from 2.8x). Ad Spend efficiency increased by 30%. Average Order Value (AOV) improved by 15% due to higher-value bidding.
Client Feedback: “Our campaigns became a true profit engine. The technical expertise in smart bidding turned our budget into reliable, measurable revenue.”
Project: Performance Max (PMax) Optimization for “FinServ Digital”
Challenge: FinServ needed to maximize lead generation across all Google channels (Search, Display, Discovery) but lacked control over PMax campaigns.
Approach: Our dedicated specialist refined Audience Signals using Pakistani customer lists and high-intent keywords. Implemented asset group testing to ensure localized ad copy and imagery drove higher click-through rates (CTR).
Milestones: Audience Signal Refinement, Asset Group Testing, Conversion Tracking Audits, Budget Allocation Shifts.
Duration: Ongoing campaign management and optimization.
Key Result (KPIs): Cost Per Acquisition (CPA) reduced by 25%. Lead volume increased by 70% without raising spend. Conversion value per lead improved by 15%.
Client Feedback: “We finally tamed PMax. Our Epik Funnel expert delivered lead volume while hitting our CPA targets, which is the definition of efficiency.”
Project: Negative Keyword Filtering for “Auto Parts Hub” (Local)
Challenge: Auto Parts Hub wasted significant budget on irrelevant searches due to the complex, mixed language used by Pakistani searchers.
Approach: Conducted extensive search query report analysis to identify low-intent, non-geo-specific, and irrelevant Urdu/Roman Urdu terms. Built a comprehensive, constantly updated negative keyword list for Pakistan.
Milestones: Search Query Analysis, Negative Keyword List Implementation, Irrelevant Search Term Audit, Quality Score Monitoring.
Duration: 6 weeks intensive cleanup, ongoing maintenance.
Key Result (KPIs): Click-Through Rate (CTR) improved by 40%. Wasted spend reduced by 35%. Improved Quality Score and ad relevance, lowering actual CPC.
Client Feedback: “The sheer amount of money we saved by filtering out junk traffic was stunning. Our dedicated person clearly understood the nuances of local search intent.”
Project: YouTube TrueView Conversion for “SkillUp Courses”
Challenge: SkillUp needed to drive course enrollments directly from video ads, moving past simple brand awareness on YouTube.
Approach: Launched TrueView for Action campaigns, focusing on custom intent audiences and specific Pakistani YouTube channels/videos. Optimized video creative assets for the 5-second skip threshold and integrated strong on-screen calls-to-action (CTAs).
Milestones: Video Asset Optimization, Custom Intent Targeting, Conversion Bid Strategy, Continuous Cost Per Conversion (CPC) monitoring.
Duration: Ongoing enrollment cycles.
Key Result (KPIs): Cost Per Conversion (CPA) met target for new student sign-ups. View-Through Conversion (VTC) rate was 1.5x higher than industry standard. High conversion rate from targeted audiences.
Client Feedback: “Our YouTube budget finally drove enrollments, not just views. The dedicated optimization on VTC showed us the true value of video performance.”
Project: Local Service Ads (LSA) Launch for “Karachi Electricians”
Challenge: Local service provider needed high-quality, verified leads immediately for service calls within Karachi and surrounding areas.
Approach: Managed the verification process for Local Service Ads (LSA). Optimized business categories, service areas (Clifton, DHA), and utilized call tracking integration to monitor lead quality directly from the Google-verified listing.
Milestones: Business Verification, Service Area Mapping, Budget Optimization, Call Tracking Integration, Google Guarantee Setup.
Duration: 4 weeks verification and launch, ongoing management.
Key Result (KPIs): First-page placement for ‘electrician near me’ in target zones. Cost per Qualified Lead 50% lower than traditional Search Ads. 3x increase in verifiable service calls.
Client Feedback: “LSA became our golden channel for high-quality, local leads. The dedicated person ensured we were verified quickly and dominated the top of the search results.”