Project: High-Quality Leads from Karachi (Tech/Education)
Goal: Increase enrollments for an IT course. We used custom audiences based on Karachi’s university demographics and lookalike audiences from existing leads.
- Achievement: 45% lower Cost Per Lead (CPL) than industry average.
- Key Metric: 3.5x Return on Ad Spend (ROAS) in the first 6 weeks.
- Strategy Focus: Ran carousel ads in Urdu/English targeting specific Clifton and DHA areas interest groups.
Project: E-commerce Sales Boost in Lahore (Fashion/Apparel)
Goal: Drive direct sales for a local designer brand. We leveraged Dynamic Product Ads and retargeting based on cart abandonment using Meta Pixel data.
- Achievement: 25% increase in Average Order Value (AOV) from ad traffic.
- Key Metric: 5.1x Purchase ROAS over the campaign duration.
- Strategy Focus: Targeted Lahore’s ‘Bling Brigade’ with video ads featuring shalwar kameez designs and trendy outfits.
Project: Luxury Real Estate Leads in Islamabad/Rawalpindi
Goal: Generate qualified leads for high-value properties. We used Instant Forms to capture data, targeting high-net-worth individuals and business owners in the twin cities.
- Achievement: 80% lead qualification rate after CRM integration.
- Key Metric: 120+ Verified Leads for a Bahria Town project.
- Strategy Focus: High-quality photo ads with detailed floor plans, targeting expats and investors.
Project: National Retail Foot Traffic Campaign (Tire Service)
Goal: Increase walk-ins and service appointments at service centers across all major Pakistani cities (Multan, Faisalabad, Peshawar included). Used location-based ads.
- Achievement: 30% increase in store visits verified by Facebook’s store traffic metric.
- Key Metric: Rs. 85 Cost Per Store Visit (CPSV) across all branches.
- Strategy Focus: ‘Garmi Aagayi’ themed short video ads promoting tire checkups and maintenance offers.
Project: Hyper-Local Business Growth (Restaurant, Saddar)
Goal: Drive delivery orders and local awareness for a new restaurant in the Saddar area. We targeted a 5km radius with a ‘Biryani Time’ custom offer. Used Offer Ads format.
- Achievement: 90% utilization of the special discount offer promoted through Facebook.
- Key Metric: Rs. 15 Cost Per Message (CPM) from new customers.
- Strategy Focus: Targeted local foodies, office workers, and students living nearby with tempting visuals and a clear call to action (Order Now).