SEO is a slow and ongoing process, and companies need quick results, that is why PPC comes to tackle this challenge. In digital marketing, companies are looking for quick results, sales, and leads. PPC is effective, quick, productive, and fruitful and it showcases your brand in front of targeted audiences immediately. Startups, small and medium-scale businesses position brands in front of high-converting, relevant and targeted customers. Get more effective, AI base, rotated ads, right placements, demographics, psychographics, and interest-based targeting of your ads, through Epik Funnel Internet Marketing Agency and PPC management services.

PPC is the right decision – it should be taken at the right time of business funnel

• Cybersecurity threats
• Regulatory Compliance
• Ad Saturation
• Ad Frauds
• Ad Platform Competition
• Ad Creativity and Engagement
• Measuring Ad Effectiveness
• Ad attribution

A few years back, it was very easy to maintain social media management and attract online customers. With the passage of time, social media platforms updates and competition, it becomes very difficult to increase reach organically. So, the need and demand for social media marketing in Pakistan become stronger and stronger. This competition increases per lead and conversion cost. Now social media giants have created scenarios to pay them to reach creative content in front of the right target audiences. It is very difficult for small businesses to run large-scale campaigns at scale, here Epik Funnel jumps and handles all your online advertisements. You get low-cost conversions, better ROI, and more leads. We fight for you and sell your products and services online. 

In addition to social media management, search engine optimization and web development become another challenge. The major problem with SEO is that it is time-consuming. Even months and years are required to build online authority and get rankings. Thus, to save time, we go towards PPC management and marketing in Pakistan. SEO – Search engine optimization is the most effective channel to get conversion online, it is good for high exposure of business but it is a slow process and requires more investment in the long run. Before seeing results in Google we do Onsite, Offsite, Technical, and local SEO optimization off-page and rank them in Google and other search engines. We track the rankings, fix the website bugs, and always try to get increased visibility in Google.

Contrary to these two points, if you need quick and haste results, then a PPC campaign setup is essential. If you need fast ROI, want full control of online advertisement, acquire more conversions, then targeted PPC services in Pakistan are for you. In social media PPC Epik Funnel covers, Facebook Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, Snapchat Ads, Instagram Ads, TikTok Ads, Quora Ads, and Reddit Ads. PPC specific to search engines covers Google Ads, Microsoft Advertisement, and DuckDuckGo ads. Every platform requires up to the mark strategy that covers and brings fruits. Any campaign’s better CTR Click-Through Rate (CTR), CPC Cost Per Click (CPC), CVR Conversion Rate, Return on Ad Spend (ROAS), Quality Score, Impression Share, Ad Position, and Return on Investment (ROI directly depends upon strategy. Epik Funnel has best certified strategists.

SEO vs. PPC: Select the Right One

There are a few common things in SEO and PPC, like demographics, target audiences, and investment. In Online digital marketing strategy, we devise, either to use only an SEO approach, Only PPC marketing, or a hybrid approach. In a hybrid approach, we get short-term quick as well as long-term conversion growth goals. Here is the major difference that lets you know about the right approach.

Pay Per Click Advertisement:

In the last few years, Google AI has changed the PPC advertising landscape. PPC became the most powerful, quick, cost-effective, and controlled platform to spend on ads and get more sales. Brand offerings presentation to the right specific audience, interest-based audience using AI algorithms is now very easy. Right ad placement leads to sales, conversion, and ROI. 

The customer buying journey is reduced, revenue is multiplied, and visibility is enhanced up to several hundred percent even within one month, just because the right strategy of PPC advertisement is implemented. Conversion rate is the right KPI for the sales funnel and Epik Funnel helps you to reach the climax of ROI throughout the year and season.

In real-life examples, most growth-conscious businesses put efforts into attaining SEO as well as the PPC approach combined. A hybrid and integrated strategy provides the best visibility, sales, and conversions. You get maximum relevant traffic, and get more impressions and reach. On the other hand, if you only require short-term results, and seasonal business offering products and services then PPC management is the right choice for you. This might be the best option if you are not doing SEO and don’t want to spend on other platforms for growth.

Go for PPC Advertising and stabilize your online business in Pakistan

Start getting more sales via the PPC Campaign today.